You can understand why some people believe that London should have its own Fringe Festival.
“London needs its own festival fringe,” Greg Tallent, the director, says. “There’s lot of activity in August, a lot of people visiting London, a lot of arts performers living and working in the city who want to show their work. There is a lot of audience in London in August — they come in to a cultural capital and that’s the time we should have our fringe. Quite simply it is the best time for London.”
And it clashes - exactly - with the dates of the Edinburgh Fringe, 6th to 30th August.
He added, “It costs a lot of money to do a show in Edinburgh — it’s a big stake for a young performer. It seems to us that for young people who haven’t got the money, doing it where they live and work is going to help them.”
So should Edinburgh be shaking in its shoes?
No way! For a start Edinburgh is small with an obvious central area for the Fringe - High Street - which can be (and is) closed to traffic to allow performances of street acts and extracts from Fringe shows for most of the day - and if you get bored there you can always nip down Bank Street to the steps to the area around the National Gallery of Scotland where there’s plenty going on.
And at normal walking pace it’s possible to travel between even the furthest-flung major venues in well under 30 minutes. OK, some of the outlying venues to the north of George Street, like the Botanical Gardens or Theatre Workshop, may take a little longer to reach from, say, The Pleasance, but Edinburgh taxis are a damned sight cheaper than those in London and, except for certain hot spots such as the lights at Tollcross, thanks to the much (unfairly) reviled one-way systems, the traffic does flow more smoothly. In London try getting on foot from the Gate in Notting Hill to the Almeida in 30 minutes!
And while London-based performers will find it cheaper to be able to live at home than get digs in Edinburgh, visitors who come specifically for the event are going to have to pay considerably more for their accommodation than they would in Edinburgh.
And the London Fringe Festival organisers are going to have to attract a different audience. Yes, London is full of tourists in August but they’re there for the West End, not for off-West End theatres. Some may make their way to the Bush or the Almeida, but not many: they’re there for the mega-musicals or plays with big names, or perhaps a visit to the National. In Edinburgh, however, visitors are there for the Fringe, or the EIF, or the Book Festival.
And apart from saving money on accommodation, travel and living expenses, what are the benefits for the performers? In Edinburgh there are hundreds of journalists and promoters from all over the world, among them critics from the nationals who see many shows in Edinburgh they would not go to in London. Will the propsoed London event offer the same? In even the medium term, it’s highly unlikely.
The Edinburgh Fringe is not perfect - see the 2006 Thundering Hooves report - but it has so much to offer to up-and-coming performers, companies, writers, directors et al that it seems to me that the London event stands very little chance of success. Held at a different time - perhaps July - it could become an essential part of the theatre calendar for “fringe” groups but to run it in direct competition with Edinburgh seems almost suicidal.
And then there’s the question of money. As we reported on 25th November, both the EIF and the Edinburgh Fringe are facing cuts of up to 4% from city council funding and venues are reporting difficulty in finding sponsors as existing deals come to an end. The Fringe and the EIF have proven track records of attracting thousands of people every year: if they have difficulty finding sponsorship, what chance has something new and untried got?
And finally there is the feeling shared by so many outside of London that theatre tends to be far too London-centric. Two comments on the Times article reveals the strength of feeling:
“What a poor show. God FORBID anything would happen outside London. The worst part is its the exact same dates. They should be ashamed of themselves.”
“Our neighbours from Hell are at it again. What is wrong with them???”